Sky Customer Demographics

For some market research we used to YouGov Profiler to give us insight to the average demographics of a Sky user (from a sample size of 4951) and a Sky Go user (from a sample size of 1370). It was interesting to find information about both of the average users and their television habits, including their favourite TV shows.

The statistics told us that the average Sky user is a Male aged between 40 and 59 (just about fitting into the Baby Boomers category), who uses Sky.com and watches TV for 36-40 hours per week. They also said that they rely on TV to keep them informed. Surprisingly, their most popular general interest was in mobile applications. Click here to view the full profile.

Contrastingly, when looking at the average user for the Sky Go application, the average user was a Male aged between 25-39 (fitting the profile of a Millennial). The average user spends an average of 31-35 hours per week watching TV, and an average of 36-40 hours per week Online. This profile gave some confirmation to our initial thoughts; that an application would be more attractive to the Millennials. However, within this brief our task is to find a solution which fits both Baby boomers and Millennial generations, and hopefully a well-designed application will be able to do this. Click here to view the full profile.