A blog containing the project work for a brief on Sky TV, provided by DigitasLBi. By Lauren Muxworthy & Tamzin Ward, studying for the degree of Ba(Hons) Interactive Media Design at Northumbria University at Newcastle.
To explore the touch points with the Sky brand - we followed what Chloe does in her daily pattern as a student living away from home. This highlighted opportunities where Sky could improve their service.
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