26.2.15

Concept Storyboard


Ms. Anderson is a customer of the Sky Original Bundle, and her family are avid TV viewers.


The My Sky application provides quick and easy access to bills & payments, household preferences etc. as well as My Hub profiles. 


 Heather uses her My Hub profile to set TV reminders and recordings in her own personal recording space. Live TV recommendations suggest relevant programmes in real-time and trending programmes display popular TV of Sky customers in the same demographic as Heather.  


My Hub displays TV recommendations, tailored to Heather's TV viewing tastes, based on the data collected on her TV preferences.


TV suggestions are made to Heather, allowing her to view series on demand.


These recommendations allow Heather to discover more of the TV she loves. 


Over time, My Sky learns about the Anderson's TV viewing habits and creates a package that is tailored to their needs. 


Ms. Anderson can view her package details directly from the My Sky home page.


The Original Bundle is made more personalised for the Anderson's. Unused channels are substituted for channels that air programmes the Anderson's like to watch, helping them to get a service that provides value for money. 


The Anderson's value their TV service and ultimately receive a bespoke personalised service from Sky, which helps them to feel recognised by the brand.

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