A blog containing the project work for a brief on Sky TV, provided by DigitasLBi. By Lauren Muxworthy & Tamzin Ward, studying for the degree of Ba(Hons) Interactive Media Design at Northumbria University at Newcastle.
10.3.15
Branding
According to our feedback, we could deviate from the standard blue colorscheme of Sky. This lead us to test several colours on the blue/green spectrum that would be suitable for a flat UI. We feel that it looks much trendier and more modern than the royal blue. We created a mood board to test different design styles and we feel that the most successful is using a combination of white with block colours. We also tested a few different typefaces as Helvetica Nueue is becoming overused.
Labels:
Design Development
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