Creating The Video: Audio

We decided to create a voice over rather then using on screen text, in order to give our video a professional finish. We created the script according to our storyboard, so that the visual and audio elements would work in tandem with each other and used an Olympus voice recorder to get high quality sound. 

This is the script we created:

Introducing My Sky, a personalised viewing experience that gives you more of the TV you love. 

(walkthrough)

My Hub, located within the iPad application, is a new feature of the Sky+ package. My Hub allows each family member to create their own personalised account, offering them tv recommendations and suggestions based on their tv viewing habits. 

(on the iPad)

Heather uses her hub to record her favourite programmes within her own private recording space. This allows my sky to build Heathers profile based on her preferences. Over time, increasingly personalised suggestions will be made, giving Heather the opportunity to explore exciting new content. My Hub also displays trending series that are popular amongst other Sky users within the same demographic.

(clip of handing over iPad)

The micro-profiling concept of My Hub results in each individual user receiving a personalised sky service that allows them to feel more recognised by the brand.

(walkthrough) 

As the bill payer, Mrs. Anderson is the only user to have access to her account details, ensuring that there are no unauthorised changes made to the package. My Sky allows Mrs. Anderson to view her bills, arrange an engineer visit or even seamlessly upgrade her package from one convenient location.

(on the iPad)

As a regular daytime tv viewer, Mrs. Anderson frequently sets reminders in her hub. She uses the live TV recommendations to suggest tv programmes in real-time that my sky knows she will enjoy, improving her casual tv viewing experience. The iPad communicates with the TV, allowing mrs. anderson to use it in replace of the remote.

(clip of tv homes under the hammer)

(walkthrough) 

When signing up for My Sky, the Anderson's were asked to set a budget for their sky service. Over time, their package can be made progressively bespoke with channel substations. Utilising the data from their viewing habits can result in channel swaps being made by my sky, giving the Anderson’s access to extra channels in place of ones that are not used. This can also be done manually by the user.

(on the iPad)

Underspending on their package results in credit which can be redeemed by viewing movies in the sky box office. Heather and her mum can enjoy a film together and feel appreciated by the sky brand, receiving a valuable service that gives them an optimum TV viewing experience.

(clip of tv film)

Sky: Believe in better.