Using a tripod and a high quality SLR camera we filmed several scenarios for our narrative. Filming the area from different angles and aspects allowed us to tell a story in a dynamic visual way. We chose to shoot from wide angles and closeups so that we could cut between the two, allowing the viewer to experience the "real life" situation and envision themselves in the same position.
For the aesthetics of the video, we chose to use the light blue colour we have used throughout our blog and presentations as a plain and simple background. Adding a TV vector at the beginning gave the video an initial context.
While the footage brought the concept to life, we didn't want the video to be too long, and decided that including scenes of a walkthrough of the prototype would help to explain the concept. This allowed us to explain the features in more detail.
Initially, we had no transitions between the scenes and they cut from one to the other. This meant that it wasn't very appealing and looked quite static. To solve this, we made each clip enter/exit by swiping up, almost like a parallax scrolling website. This gave it a bit more excitement and finesse.
To finish the video, we used the Sky logo and slogan. This rounded up the video and reminded the user of the brand. We kept our video simple, using minimal overlaid text, and despite originally thinking of adding vector images over the footage to give further explanation, we felt we didn't need this as the voiceover was descriptive. The video told the story we desired and we were pleased with the outcome.
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