We are considering Baby Boomers to be between the ages of 51 and 69.
What is your age?
45 to 54 - 9.1%
55 to 64 - 81.8%
65 to 74 - 9.1%
What is your gender?
Do you have a TV subscription?
Yes - 36.4%
I share a subscription with my friends/housemates/partner - 27.3%
No - 36.4%
Who is your TV subscription with?
What influences your choice in TV subscription? (select all that apply)
Cost of the package and/or value for money - 72.7%
Extra services e.g. Catch up TV or Sky Go - 27.3%
The range of channels - 36.4%
TV & Internet bundle - 36.4%
I don't get to chose - 0%
N/A - 27.3%
Are you satisfied with your current TV subscription?
Extremely satisfied - 18.2%
I get what I pay for - 45.5%
Extensive choice of channels and/or serves but I don't make the most of it - 0%
Poor choice of channels and/or services - 0%
N/A - 18.2.%
Other - 18.2% = Range of services good but channel choice is restricted and cost of basic package too high.
Roughly how many hours per week do you spend watching TV?
0-4 hours - 36.4%
5-14 hours - 27.3%
15-24 hours - 27.3%
25-34 hours - 9.1%
35+ hours - 0%
What factors influence your time spent watching TV? (Select all that apply)
Your schedule - 63.6%
What is on that week - 54.5%
Your mood - 27.3%
No factors - 0%
Other - 9.1% = What wife is watching
How do you watch TV? (Select all that apply)
Casual viewing - 72.7%
Plan your TV schedule based on the week's TV guide - 27.3%
Streaming service (e.g. Netflix) - 9.1%
Catch up online - 18.2%
Catch up on your TV subscription service - 0%
Recorded TV - 36.4%
Generally, who do you watch TV with? (Select all that apply)
Family - 90.9%
Friends - 0%
Housemates - 0%
Alone - 54.5%
Do you discuss TV programmes with other people?
Frequently - 9.1%
Occasionally - 27.3%
Sometimes - 63.6%
Not at all - 0%
How would you discuss TV programmes with other people? (Select all that apply)
In Person - 90.9%
On the Phone - 9.1%
Messaging e.g. Text, iMessage, Whatsapp - 18.2%
Social Media e.g. Facebook, Twitter - 18.2%
Specialised Sites or Applications - 0%
Other - 9.1% = Skype
Who would you discuss TV programmes with? (Select all that apply)
The same people I watched with - 45.5%
Friends - 36.4%
Family - 72.7%
Strangers - 9.1%
N/A - 0%
Other - 9.1% = Colleagues
What are your favourite TV genres? (Select all that apply)
Art Television - 45.5%
Comedy - 45.5%
Cooking - 18.2%
Crime Drama - 36.4%
Documentary - 45.5%
Drama - 18.2%
Educational - 9.1%
Factual - 36.4%
Game Show - 18.2%
Historical - 45.5%
Home & Property - 36.4%
News & Public Affairs - 54.5%
Other - 27.3% = Cartoon, Quizzes, Movies
Political - 9.1%
Reality - 9.1%
Religious - 0%
Science-Fiction - 27.3%
Serial (e.g. Soap, Miniseries) - 0%
Sitcom - 9.1%
Sports - 9.1%
Do you use the pause/rewind/fast forward function while watching TV?
Yes - 27.3%
Sometimes - 45.5%
No - 0%
I don't have this feature - 27.3%
I frequently record series or programmes - 27.3%
I occasionally record series or programmes - 27.3%
I record programmes randomly or when I know I will miss them - 9.1%
I do not have this feature - 27.3%
Other - 9.1% = Watch TV on catch up
Do you find that there is a lack of space for recordings on your TV service?
There is not enough space available - 18.2%
Someone else takes up all the space - 18.2%
Not at all - 27.3%
I do not have this feature - 36.4%
How often do you find that being bored with your TV programmes gives you an incentive to watch and discover new programmes?
Frequently - 36.4%
Occasionally - 27.3%
Not at all - 36.4%
65 to 74 - 9.1%
What is your gender?
Male - 45.5%
Female - 54.6%
Do you have a TV subscription?
Yes - 36.4%
I share a subscription with my friends/housemates/partner - 27.3%
No - 36.4%
Who is your TV subscription with?
What influences your choice in TV subscription? (select all that apply)
Cost of the package and/or value for money - 72.7%
Extra services e.g. Catch up TV or Sky Go - 27.3%
The range of channels - 36.4%
TV & Internet bundle - 36.4%
I don't get to chose - 0%
N/A - 27.3%
Are you satisfied with your current TV subscription?
Extremely satisfied - 18.2%
I get what I pay for - 45.5%
Extensive choice of channels and/or serves but I don't make the most of it - 0%
Poor choice of channels and/or services - 0%
N/A - 18.2.%
Other - 18.2% = Range of services good but channel choice is restricted and cost of basic package too high.
Roughly how many hours per week do you spend watching TV?
5-14 hours - 27.3%
15-24 hours - 27.3%
25-34 hours - 9.1%
35+ hours - 0%
What factors influence your time spent watching TV? (Select all that apply)
Your schedule - 63.6%
What is on that week - 54.5%
Your mood - 27.3%
No factors - 0%
Other - 9.1% = What wife is watching
How do you watch TV? (Select all that apply)
Plan your TV schedule based on the week's TV guide - 27.3%
Streaming service (e.g. Netflix) - 9.1%
Catch up online - 18.2%
Catch up on your TV subscription service - 0%
Recorded TV - 36.4%
Generally, who do you watch TV with? (Select all that apply)
Family - 90.9%
Friends - 0%
Housemates - 0%
Alone - 54.5%
Do you discuss TV programmes with other people?
Occasionally - 27.3%
Sometimes - 63.6%
Not at all - 0%
How would you discuss TV programmes with other people? (Select all that apply)
In Person - 90.9%
On the Phone - 9.1%
Messaging e.g. Text, iMessage, Whatsapp - 18.2%
Social Media e.g. Facebook, Twitter - 18.2%
Specialised Sites or Applications - 0%
Other - 9.1% = Skype
Who would you discuss TV programmes with? (Select all that apply)
The same people I watched with - 45.5%
Friends - 36.4%
Family - 72.7%
Strangers - 9.1%
N/A - 0%
Other - 9.1% = Colleagues
What are your favourite TV genres? (Select all that apply)
Art Television - 45.5%
Comedy - 45.5%
Cooking - 18.2%
Crime Drama - 36.4%
Documentary - 45.5%
Drama - 18.2%
Educational - 9.1%
Factual - 36.4%
Game Show - 18.2%
Historical - 45.5%
Home & Property - 36.4%
News & Public Affairs - 54.5%
Other - 27.3% = Cartoon, Quizzes, Movies
Political - 9.1%
Reality - 9.1%
Religious - 0%
Science-Fiction - 27.3%
Serial (e.g. Soap, Miniseries) - 0%
Sitcom - 9.1%
Sports - 9.1%
Give examples of your favourite TV programmes
Do you watch serial TV?
I only watch TV series - 0%
The majority of TV I watch is serial - 27.3%
Sometimes - 36.4%
Not at all - 36.4%
Can the appearance of your favourite actors/actresses influence your TV choices?
Not at all - 36.4%
To what extent does your mood influence your TV programme choice?
Completely - 9.1%
Moderately - 36.4%
A little - 27.3%
Not at all - 27.3%
Do you watch serial TV?
I only watch TV series - 0%
The majority of TV I watch is serial - 27.3%
Sometimes - 36.4%
Not at all - 36.4%
Can the appearance of your favourite actors/actresses influence your TV choices?
Yes - 36.4%
Sometimes - 27.3%Not at all - 36.4%
To what extent does your mood influence your TV programme choice?
Completely - 9.1%
Moderately - 36.4%
A little - 27.3%
Not at all - 27.3%
Do you use the pause/rewind/fast forward function while watching TV?
Yes - 27.3%
Sometimes - 45.5%
No - 0%
I don't have this feature - 27.3%
What are your TV recording habits?
I frequently record series or programmes - 27.3%
I occasionally record series or programmes - 27.3%
I record programmes randomly or when I know I will miss them - 9.1%
I do not have this feature - 27.3%
Other - 9.1% = Watch TV on catch up
Do you find that there is a lack of space for recordings on your TV service?
There is not enough space available - 18.2%
Someone else takes up all the space - 18.2%
Not at all - 27.3%
I do not have this feature - 36.4%
How often do you find that being bored with your TV programmes gives you an incentive to watch and discover new programmes?
Frequently - 36.4%
Occasionally - 27.3%
Not at all - 36.4%
If you have different TV viewing habits to your family/friends/partner, how do you resolve this? (Select all that apply)
Watch TV programmes together - 36.4%
Watch TV at different times - 63.6%
Watch your own TV programmes on catch up separately - 18.2%
Don't have this problem - 0%
Generally, do you find that your family/friends/partner have different TV preferences?
We watch different programmes - 45.5%
We watch the same programmes - 0%
A combination of both - 54.6%
What Social Media site do you use the most? (Select all that apply)
Facebook - 63.6%
Twitter - 0%
Instagram - 0%
Google+ - 0%
None - 36.4%
Do you own a tablet device? e.g. iPad
Yes - 36.4%
No - 27.3%
There is one in my household - 36.4%
Watch TV programmes together - 36.4%
Watch TV at different times - 63.6%
Watch your own TV programmes on catch up separately - 18.2%
Don't have this problem - 0%
Generally, do you find that your family/friends/partner have different TV preferences?
We watch different programmes - 45.5%
We watch the same programmes - 0%
A combination of both - 54.6%
What Social Media site do you use the most? (Select all that apply)
Facebook - 63.6%
Twitter - 0%
Instagram - 0%
Google+ - 0%
None - 36.4%
Do you own a tablet device? e.g. iPad
Yes - 36.4%
No - 27.3%
There is one in my household - 36.4%
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