3.2.15

Survey Results: Millennials

We are considering Millennials to be between the ages of 11 and 33.

What is your age?





18 to 24 - 81.5%
25 to 34 - 18.5%

What is your gender?


Male - 29.6%
Female - 70.4%

Do you have a TV subscription?


Yes - 18.5%
I share a subscription with my friends, housemates or partner - 14.8%
No - 33.3% 
My parent or guardian does - 51.9%

Who is your TV subscription with?


What influences your choice in TV subscription? (select all that apply)


Cost of the package and/or value for money - 33.3%
Extra services e.g. Catch up TV or Sky Go - 25.9%
The range of channels - 37.0%
TV & Internet bundle - 14.8%
I don't get to chose - 29.6%
N/A - 22.2%

Are you satisfied with your current TV subscription?


Extremely satisfied - 37.0%
I get what I pay for - 18.5%
Extensive choice of channels and/or serves but I don't make the most of it - 11.1%
Poor choice of channels and/or services - 14.8%
N/A - 14.8%
Other - 3.7% = Freeview. It's okay I guess but as we chose not to pay can't really ask for more

Roughly how many hours per week do you spend watching TV?


0-4 hours - 25.9%
5-14 hours - 25.9%
15-24 hours - 37.0%
25-34 hours - 11.1%
35+ hours - 0%

What factors influence your time spent watching TV? (Select all that apply)


Your schedule - 81.5%
What is on that week - 66.7%
Your mood - 48.1%
No factors - 3.7%
Other - 3.7% = Don't have a TV at uni

How do you watch TV? (Select all that apply)


Casual viewing - 81.5%
Plan your TV schedule based on the week's TV guide - 33.3%
Streaming service (e.g. Netflix) - 37.0%
Catch up online - 74.1%
Catch up on your TV subscription service - 14.8%
Recorded TV - 55.6%

Generally, who do you watch TV with? (Select all that apply)


Family - 81.5%
Friends - 29.6%
Housemates - 48.1%
Alone - 63.0% 
Other - 3.7% = Boyfriend

Do you discuss TV programmes with other people?


Frequently - 33.3%
Occasionally - 40.7%
Sometimes - 25.9%
Not at all - 0%

How would you discuss TV programmes with other people? (Select all that apply)


In Person - 92.6%
On the Phone - 14.8%
Messaging e.g. Text, iMessage, Whatsapp - 55.6%
Social Media e.g. Facebook, Twitter - 33.3%
Specialised Sites or Applications - 0%
Other - 0%

Who would you discuss TV programmes with? (Select all that apply)


The same people I watched with - 77.8%
Friends - 85.2%
Family - 51.9%
Strangers - 11.1%
N/A - 0%
Other - 3.7% = Colleagues

What are your favourite TV genres? (Select all that apply)


Art Television - 3.7%
Comedy - 85.2%
Cooking - 37.0%
Crime Drama - 33.3%
Documentary - 44.4%
Drama - 55.6%
Educational - 11.1%
Factual - 14.8%
Game Show - 48.1%
Historical - 18.5%
Home & Property - 11.1%
News & Public Affairs - 7.4%
Other - 0%
Political - 3.7%
Reality - 63.0%
Religious - 0%
Science-Fiction - 22.2%
Serial (e.g. Soap, Miniseries) - 37.0%
Sitcom - 33.3%
Sports - 11.1%

Give examples of your favourite TV programmes



Do you watch serial TV?


I only watch TV series - 3.7%
The majority of TV I watch is serial - 48.2%
Sometimes - 44.4%
Not at all - 3.7%

Can the appearance of your favourite actors/actresses influence your TV choices?

Yes - 22.2%
Sometimes - 55.6%
Not at all - 22.2%

To what extent does your mood influence your TV programme choice?


Completely - 22.2%
Moderately - 33.3%
A little - 25.9%
Not at all - 18.5%

Do you use the pause/rewind/fast forward function while watching TV?


Yes - 51.9%
Sometimes - 29.6%
No - 3.7%
I don't have this feature - 14.8%

What are your TV recording habits?


I frequently record series or programmes - 25.9%
I occasionally record series or programmes - 18.5%
I record programmes randomly or when I know I will miss them - 33.3%
I do not have this feature - 18.5%
Other - 3.7% = Watch TV on catch up

Do you find that there is a lack of space for recordings on your TV service?


There is not enough space available - 14.8%
Someone else takes up all the space - 37.0%
Not at all - 33.3%
I do not have this feature - 14.8%

How often do you find that being bored with your TV programmes gives you an incentive to watch and discover new programmes?


Frequently - 25.9%
Occasionally - 63.0%
Not at all - 11.1%

If you have different TV viewing habits to your family/friends/partner, how do you resolve this? (Select all that apply)


Watch TV programmes together - 37.0%
Watch TV at different times - 40.7%
Watch your own TV programmes on catch up separately - 51.9%
Don't have this problem - 14.8%

Generally, do you find that your family/friends/partner have different TV preferences?


We watch different programmes - 11.1%
We watch the same programmes - 11.1%
A combination of both - 77.8%

What Social Media site do you use the most? (Select all that apply)


Facebook - 96.3%
Twitter - 33.3%
Instagram - 59.3%
Google+ - 3.7%
None - 0%

Do you own a tablet device? e.g. iPad


Yes - 48.2%
No - 37.0%
There is one in my household - 14.8%

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