A blog containing the project work for a brief on Sky TV, provided by DigitasLBi. By Lauren Muxworthy & Tamzin Ward, studying for the degree of Ba(Hons) Interactive Media Design at Northumbria University at Newcastle.
We observed three different situations to see how people watch TV, we found that the use of second screens is common as well as co-watching, watching whilst multitasking (cooking etc.) and watching whilst socialising.
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